Home Today's Paper Most Popular Video Gallery Photo Gallery
Subscription Blog Signin Register
Logo
Thursday, September 21, 2017 09:25:58 AM
Follow Us On: Facebook Twitter Twitter Twitter Twitter

Knowing consumerism

photo by

By
27th-Nov-2016       
Comments
Share your thought
Post a comment »
Read all () »

Cheri Lucas :
What does it mean to be a consumer in today's culture? Being both frugal and conscious has become a sign of the times, and kids are exposed, more than ever, to ways to save money, shop wisely, and conserve food and materials.
As a parent, you have a primary role of showing your child what it means to be a consumer in a world of constant advertising and spending. How can you promote a lifestyle that isn't reliant on buying and spending? And, for older children, what types of skills are needed to think critically and independently as a consumer?
Business teacher Eugene Martinez teaches marketing and selling concepts at Eastside Union High School District in San Jose, Calif. As a parent, he introduced the concept of consumerism to his children through modeling a frugal lifestyle. "At home, we taught our kids to consider making what we need, encourage saving up for something better later, and recycling," says Martinez.
A family must have a good sense of evaluating the true value of a product before deciding to buy it, says Martinez. Assessing the value of a flat-screen TV or bicycle, for example, includes researching the item, comparing it with similar products online or in the store, and determining how long you'll need-and want-this product. Before heading out to purchase something, the whole family should discuss how much you're willing to pay, too. Sticking to the agreed price promotes budgeting skills and self-control.
"When my sons and I go grocery shopping, we always take a list. This helps us stick to our budget," says Stacey Koehler, an education management professional in Lancaster, Calif. "Then we check each item on the list and compare different brands. Is the one in the commercial a better buy because of the commercial, or is the store brand better because it is less costly?" In addition to asking these types of questions, Koehler's sons, ages 10 and 8, read price tags-and even understand what "per ounce" or "per pound" mean when selecting products.
You, too, can impart shopping and saving skills, and introduce this world of consumerism, to your child. Here are some starting points:
Distinguish between "wants" and "needs." To teach your child this difference, ask her to prioritize items on her current wish list by placing "1" next to the most important item, "2" for the second most important, and so on. Inform her that item "1"-her need-will be the only product she may buy. Another way to identify a need over a want is to ask: Do I already own something similar? If your child realizes she already has a pair of mittens but not a beanie, she knows to buy the hat instead.
Practice calculations. At the cash register, estimate the total cost of your shopping excursion. "As we place items on the conveyor belt, we calculate approximately how much we have spent," says Koehler. "Once, my 8-year-old was only seven cents off!" Over time, your child will gain a better idea of how much today's products cost.
Compare the goods. Chances are, your child knows how to search on the Internet, whether he's researching for a history report or reading about new bands before downloading music on iTunes. Let him assist in comparing the specs, prices, and availability of products: a book title on Amazon versus Barnes and Noble, for instance, or a laptop model at Best Buy, Costco, and Circuit City.
Conduct a test. Over the course of a month, purchase four brands of cereal: two less-expensive, "generic" brands, and two moderately priced, brand-name options. "Taste test" one kind each week, making sure to cover up the box (or transfer the cereal to a plain container). Ask your child to take notes about what he likes about each. At the end of the month, discuss the taste and quality versus actual cost of each. He may be surprised by his findings.
Talk about taxes, fees, and extras. Koehler's kids learned how to calculate tax (at 10 percent). "We are working on the actual tax rate, but for now if they use the 10-percent method they will always know how much they need to buy something, even if they have a few extra cents in the end," she says. Also, discuss possible "hidden" or extra fees your child may stumble upon when they purchase something, whether it's insurance for his DVD player or shipping and handling fees for clothes she is ordering from a catalog.
Expose the dark side of holidays. At the mall, show your child how holidays such as Labor Day and Memorial Day coincide with major department store sales. Ask them to take note of when Christmas goodies are stocked on grocery store shelves (usually between Halloween and Thanksgiving) or when Valentine's Day candies or Easter treats appear (in the New Year and early in the spring, respectively).
Dissect persuasive media. Flip through magazines - women's fashion and lifestyle glossies work well - and examine how a product or service is being sold.
Jennifer Miller, aPhD student in the public policy department at UNC Chapel Hill, recalls assignments in elementary school in which she had to identify persuasive advertising techniques. Is a celebrity endorsing it? Are you pressured to buy it because everyone else has one? Do humor or fear persuade you to purchase? Or are you lured by a catchy slogan?
Illustrate what you have. If you want to open your child's eyes to the ugly and mindless side of consuming, volunteer together at a soup kitchen or homeless shelter, says Koehler, to show that not everyone has the option of "wanting" something.  "They will realize how good they have things when they see other children who really do go without," she says.

Tariff
Add Rate

News Archive

Inside The New Nation

Editorial »

Suu Kyi`s speech cannot silence the critics


STATE Counsellor of Myanmar Aung San Suu Kyi finally broke her silence on the Rohingya refugee crisis Tuesday insisting that her country was not "afraid of international scrutiny." But her speech in Naypyidaw drew widespread criticism, such as; she did not denounce atrocities against Rohingyas and claimed the government needed ...

Football »

Bayern`s Arturo Vidal is celebrated after he scored the third goal for Bayern during the German Bundesliga soccer match between FC Schalke 04 and Bayern Munich at the Arena in Gelsenkirchen, Germany on Tuesday.


Football »

A moment of the match of the Marcel Bangladesh Championship League Football between Uttar Baridhara Club and Feni Soccer Club at the Bir Shreshtha Shaheed Sepoy Mohammad Mostafa Kamal Stadium in the city's Kamalapur on Wednesday. The match ended in a goalless draw.


Entertainment »

Feels good that like-minded people are in CBFC: Vidya Balan


Last month, much to the relief of filmmakers and the audience, the Censor Board of Film Certification underwent a revamp in August. Padma Shri recipient and lyricist Prasoon Joshi replaced Pahlaj Nihalani as the chairperson and revered film personalities like Vidya Balan and TS Nagabharana became board’s new members. Hopes ...

Entertainment »

Leonardo DiCaprio announces $20 million environmental grants


Actor Leonardo DiCaprio has announced that his Foundation will give $20 million in grants to more than 100 environmentally focused organisations. The new grants, ranging from wildlife and habit conservation and combating climate change to the defence of indigenous rights, increase the organisation's total direct financial impact to over $80 ...

International »

Iran in UN spotlight as Trump threatens nuclear deal


AFP, United Nations :Tehran will defend itself on the world stage on Wednesday with President Donald Trump threatening to trigger a new international crisis by pulling out of the Iran nuclear accord.Iran's President Hassan Rouhani is to address the United Nations General Assembly, where worried world leaders are fearful of ...

City »

Residents of Dolaipar area in the city facing acute water crisis as water with bad smell has been coming from the WASA line. People have to collect drinking water from the only WASA pump in the areas standing in long queue.


Editorial »

Our inactive diplomacy is deplorable : We shall need armed support


IT'S almost a month since Myanmar has started to push Rohingya Muslims illegally into Bangladesh; creating a burden for an economically weaker country like ours. Our government waiting eagerly for the international power houses to act quickly and solve the problem for us. But all our so-called proven friends like ...

Entertainment »

Antora Azim`s web series Basic Ali


Sheikh Arif Bulbon :Few years ago, Antora Azim started her acting career through Adnan Al Rajib’s a play titled Middle Class Sentiment. Under his direction Antora also performed as a model in a TV commercial of Banglalink. Later she took break from media for her study. She again started shooting ...

Entertainment »

Bhoomi item song by Sunny Leone faces Censor scissors - fans to face disappointment


The Censor Board always has a last laugh because of the immense powers vested with it. And with power comes responsibility. The Central Board of Film Certification is a statutory censorship and classification body under the Ministry of Information and Broadcasting, Government of India. Bhoomi has been at the receiving ...

City »

BNP Standing Committee Member Amir Khasru Mahmud Chowdhury, among others, at a discussion on `Bangladesh`s Position in Rohingya Crises` organised by Bangladesh Youth Forum at the Jatiya Press Club on Tuesday.


International »

Trump expresses his hopes for peaceful settlement to ME crisis


AFP, United Nations :US President Donald Trump again expressed his hopes for a peaceful settlement to the Middle East crisis Monday as he met Israel's Prime Minister Benjamin Netanyahu.Netanyahu was the first leader to have a one-on-one with Trump at the US president's first United Nations General Assembly, an annual ...

International »

Hong Kong leader demands end of independence talk


Reuters, Hong Kong  :Hong Kong's leader urged an immediate end to independence debates in the Chinese-ruled global financial hub on Tuesday, warning that the issue was harming the city's relationship with Beijing's Communist Party leaders.Insisting that the government did not want to intervene on university campuses, Chief Executive Carrie Lam ...

Sports »

Canada`s Brayden Schnur (right) and India`s Yuki Bhambri shake hands after the match during Davis Cup singles tennis tournament action in Edmonton, Alberta on Sunday.


Editorial »

Rice crisis must be resolved — police action not enough


THE government on day before yesterday directed the law enforcement agencies and Deputy Commissioners (DC) to arrest illegal rice hoarders in the country. The directive comes in the wake of introducing open market sales (OMS) of coarse rice at Tk. 30 per kg, double the previous year's price, across the ...

 
Items that you save may be read at any time on your computer, iPad, iPhone or Android devices.
 
Are you new to our website? Do you have already an account at our website?
Create An Account Log in here
Email this news to a friend or like someone
Email:
Write a comment to this news