Home Today's Paper Most Popular Video Gallery Photo Gallery
Subscription Blog Signin Register
Logo
Saturday, November 25, 2017 04:07:21 AM
Follow Us On: Facebook Twitter Twitter Twitter Twitter

UK bans junk food ads in online, social media targeted at kids

photo by

By
10th-Dec-2016       
Comments
Share your thought
Post a comment »
Read all () »

Life desk :
Banning junk food advertising in online and social media is a landmark decision to help tackle childhood obesity.
The new rules will ban the advertising of food or drink high in fat, salt or sugar (HFSS) across all non-broadcast media targeted at under-16s from July 2017, the Committee of Advertising Practice (CAP) said.
'A ban on companies using promotions, licensed characters or celebrities popular with children in ads for high in fat, salt or sugar food or drink will be partly lifted for the advertising of healthier options.'
The changes bring media such as print, cinema and, crucially, online and social media, into line with television, where strict regulation prohibits the advertising of unhealthy food to children.The new restrictions also apply to TV-like content online, such as on video-sharing platforms or 'advergames', if they are directed at or likely to appeal particularly to children.
They ban ads that directly or indirectly promote an HFSS product from appearing in children's media or other media where children make up more than 25% of the audience. Shifting media habits among young people and evolving advertising techniques had fundamentally changed children's relationship with media, CAP said.
The "significant" change would help protect the health and wellbeing of children and lead to a major reduction in the number of ads for HFSS food and drinks they see, said the organisation, which is responsible for writing and maintaining the UK advertising codes.
CAP chairman James Best said: "Childhood obesity is a serious and complex issue and one that we're determined to play our part in tackling. These restrictions will significantly reduce the number of ads for high, fat, salt or sugar products seen by children. Our tough new rules are a clear demonstration that the ad industry is willing and ready to act on its responsibilities and puts the protection of children at the heart of its work."
The Obesity Health Alliance, a coalition of more than 30 charities, Royal Medical Colleges and campaign groups, said, " We welcome CAP's long-awaited rules to protect children from junk food marketing across all types of media and are pleased to see them recognise that restrictions should apply to kids up to the age of 16." Research shows advertising greatly influences the food children choose to eat, and with one third of children overweight or obese by their 11th birthday, we need to protect them from relentless junk food marketing in all walks of life. Children's Food Campaign co-ordinator Malcolm Clark said: "CAP has finally listened to the voices of parents and health professionals, after years of resisting calls for stronger measures to reduce children's exposure to junk food marketing online.
But Mr Clark also raised concerns that the 25% of the audience rule provided insufficient protection to children and gave parents little knowledge of what will or will not be covered.
He said: "Ultimately, the new rules are only as good as the body which enforces them. We hope that CAP and the Advertising Standards Authority will ensure companies follow both the letter and the spirit of these new rules, and close any loopholes which arise."
Professor Neena Modi, president of the Royal College of Paediatrics and Child Health, said, "With over a fifth of children in the UK overweight or obese when they start primary school and a third by the time they reach Year 6, surely it is time for Government to strengthen rules around all advertising, and in particular ban the advertising of foods high in salt, sugar and fat on television before the 9pm watershed."
This is an important step given children are increasingly turning to digital channels of communication. It complements our world-leading plan to reduce childhood obesity, backed by the Soft Drinks Industry Levy and Public Health England's sugar reduction programme.
Source: Medindia

Tariff
Add Rate

News Archive

Inside The New Nation

Editorial »

Alarming rise in city air pollution


THE presence of pollutant particles in Dhaka's air has become quite high with alarm signals to public health. It was even higher than Delhi and Beijing on last Wednesday, as per a report in a national daily. We know Delhi had closed schools and put other emergency measures only last ...

Cricket »

Smith defies England as Australia fight back


AFP, Brisbane :Skipper Steve Smith led a rescue mission to revive Australia's fortunes after a top-order batting collapse in the Ashes Test against England in Brisbane on Friday.Home hopes rested on Smith to mount a fighting rearguard after the loss of four wickets in a faltering chase after England's first ...

Campus Life »

BD graduates` get together at Alumni London Event


Campus Report :The University of East London (UEL) Bangladesh Alumni Network, UK held its Annual London Event at its Stratford campus on November 20 this year. This was an engaging and encouraging event which brought UEL graduates from Bangladeshi ethnicity, their family and friends together. All the major Bangladeshi community ...

International »

US intelligence official told Israel Russia had `leverage` over Trump : Report


The Independent :Russia had "leverages of pressure" over Donald Trump, Israeli intelligence officials were reportedly told earlier this year by their US counterparts.Members of Mossad, the nation's foreign espionage agency, and other Israeli intelligence officials, attended a meeting at the CIA headquarters at Langley, Virginia, shortly before Mr Trump's inauguration ...

International »

From Myanmar to Zimbabwe, China's global footprint grows


AFP, Beijing :China has traditionally rejected US-style interventionism, but its deepening economic involvement in volatile countries like Myanmar and Zimbabwe is thrusting Beijing towards a more assertive global role, analysts say.China's foreign policy has been guided by its principle of "non-interference in other countries' internal affairs", which emerged in 1954 ...

Entertainment »

Bari Siddiqui- at a glance


Entertainment Desk :Bari Siddiqui (born 15 November 1954 - 23 November 2017) was a Bangladeshi singer-songwriter, flutist and folk musician.Personal life:Siddiqui had a daughter, Elita Siddiqui and a son, Sabbir Siddiqui.Early life and career:Siddiqui got his formal vocal training at the age of 12 under Gopal Dutt of Netrokona. Since ...

City »

BNP Vice-Chairman Khondkar Mahbub Hossain, among others, at a discussion on '53rd Birthday of BNP Senior Vice-Chairman Tarique Rahman' organised by Bangladesh Jatiyatabadi Karmajibi Dal at the Jatiya Press Club on Friday.


Cricket »

Mustafiz to play in AKS BPL


Sports Reporter :Pace bowling sensation Mustafizur Rahman will play for Rajshahi Kings against Comilla Victorians in AKS BPL Twenty20 Cricket tomorrow at Zahur Ahmed Chowdhury Stadium in Chittagong. The match begins at 1.00 pm.After getting injury in shoulder, Mustafizur Rahman could not take part in the AKS BPL T20 Cricket ...

Editorial »

School students need be spared from party politics


APPARENTLY not content with being confined to public universities and colleges, Bangladesh Chhatra League, the student front of ruling party Awami League now moves to form committees at secondary schools. It has asked all its organisational units to set up committees in such schools in their respective areas, as per ...

International »

Syria `congress` will boost peace talks: Putin


AFP, Sochi :Russian President Vladimir Putin said Wednesday there was a need for compromise on all sides to end Syria's civil war, announcing plans for a congress of regime and opposition figures he insisted would reinvigorate a hobbled peace process.Such a meeting between representatives of Syrian President Bashar al-Assad and ...

International »

'We are totally unprepared' for artificial intelligence: Hillary


AP, Washington :Former Secretary of State Hillary Clinton told radio host Hugh Hewitt that humanity is "racing headfirst into a new era of artificial intelligence" without sufficient preparations of how that will impact the world."Bill Gates, Elon Musk, Stephen Hawking, a lot of really smart people are sounding an alarm ...

Entertainment »

Jennifer Lawrence opens up about her leaked pictures: It was so unbelievably violating


While many women in Hollywood are coming out with their sexual misconduct stories, Jennifer Lawrence recently looked back at her own invasion of privacy. The 27-year-old Oscar winner revisited the iCloud hack in 2014 that put her nude photos onto the web in a new interview with The Hollywood Reporter's ...

City »

Prime Minister Sheikh Hasina along with other distinguished persons at the inaugural ceremony of CMP Center and School Complex at Savar Cantonment on Thursday.


Weekend Plus »

Great Poet Moulana Jalaluddin Rumi


Literature Desk :Maulana Jalaluddin Rumi was a 13th century Persian poet and a Sufi mystic. He is regarded as one of the greatest spiritual masters and poetical intellects. Born in 1207 AD, he belonged to a family of learned theologians. He made use of everyday life’s circumstances to describe the ...

Weekend Plus »

Mutton Biryani


Coriander powder and star anise powder and is assorted with cooked rice. A perfect main dish recipe, this biryani is best served hot with raita for a tempting dinner, and is a true bliss for non-veg lovers.Ingredients "    2 pinches saffron"    2 green cardamom"    1/2 cup ghee"    1 bay leaf"   ...

 
Items that you save may be read at any time on your computer, iPad, iPhone or Android devices.
 
Are you new to our website? Do you have already an account at our website?
Create An Account Log in here
Email this news to a friend or like someone
Email:
Write a comment to this news