Home Today's Paper Most Popular Video Gallery Photo Gallery
Subscription Blog Signin Register
Logo
Saturday, May 27, 2017 02:54:25 AM
Follow Us On: Facebook Twitter Twitter Twitter Twitter

China can stage world's top League : Marketing boss

By
08th-Jan-2017       Readers ( 97 )   0 Comments
Comments
Share your thought
Post a comment »
Read all (0) »

AFP, London  :
The big-spending Chinese Super League is on track to become the world's dominant football championship, the head of a leading sports marketing firm predicted in an AFP interview.
China has made global headlines in recent weeks thanks to jaw-dropping megabucks moves for Argentina striker Carlos Tevez and Brazil playmaker Oscar.
With the country also investing heavily in grassroots football, Andrew Georgiou, CEO of Lagardere Sports and Entertainment, believes that in time it will rival even the super-popular English Premier League.
"There is no doubt in my mind that at some point in time, the Chinese Super League will become as big if not bigger than any other league in the world," he told AFP in London on Friday.
"The only uncertainty in my mind is how long that will take. Because fundamentally, the market will be able to support the best players in the world playing the best football in the world in China."
Money has been pumping into Chinese football ever since China's President Xi Jinping declared his intention to turn the country into a football superpower.
The target year is 2050 and Georgiou, who has 10 years' experience in Asian sports marketing, says there is no danger of China's ruling party losing interest in the project before then.
"The good thing about China is, they're never in a rush," says the Australian.
Lagardere has helped Borussia Dortmund boost their profile in China and is due to open a second Chinese office in Shanghai.
Georgiou believes there will be a "quality tipping point" when the Chinese Super League outstrips championships such as the Premier League and Spain's La Liga, even though it might take decades.
The Chinese Super League currently operates a quota system preventing teams from signing more than four non-Asian players.
It means the vast bulk of Tevez and Oscar's new team-mates are unheralded Chinese players.
But the hope is that by tightly controlling the numbers of foreigners, China will allow its own home-grown players to blossom, which will in turn attract more high-profile players from elsewhere.
"Once that local talent has been developed, that (quota) will be released and you'll see more and more players coming to China," Georgiou says.
"Because the money will become so big in China that it'll be really important for them to go there.
"What Europe has at the moment is the prestige of playing in Europe, playing in well-established clubs, great brands that mean so much to the world.
"That'll take longer to develop in China. It's not a function of if, it's a function of when."

0 Comments. Share your thoughts also.
Write a comment
Tariff
Add Rate

News Archive

Inside The New Nation

Editorial »

HC ruling on illegally charged session fee of private English medium schools


THE High Court Division on last Thursday declared that all forms of session fees charged by the numerous English medium schools in the country as illegal. The verdict came against the backdrop of a writ petition filed with the HC in 2012 challenging the legality of Session Fees and value ...

Sports »

Saint Gregory`s emerge as champions


Sports Reporter :Saint Gregory's High School & College emerged as the unbeaten champions of the First Security Islami Bank School Rugby Competition defeating Shaheed Nabi High School by 30-0 points in the final at Physical Education College Ground in the city's Mohammadpur on Friday.Shaheed Nabi High School became runners-up, while ...

City »

`Bangladesh Sadharan Chhatra Parishad` formed a human chain in front of the Jatiya Press Club on Friday demanding 35 years as age-limit for entering government service.


.

Entertainment »

Suzana returns with Eid work


Sheikh Arif Bulbon :Popular model and TV actress Sumayia Zafar Suzana, popularly known as Suzana Zafar, has returned to acting after returning from abroad. She is working for an Eid telefilm directed by Iftekhaar Ahmed Fahmi. Suzana’s co-actors are Shahiduzzaman Selim, Apurba and Sumaiya Shimu. The shooting began at a ...

Entertainment »

Zareen Khan to play law student in 1921


Actress Zareen Khan is ecstatic to play a law student in Vikram Bhatts 1921. Zareen told IANS: “As a teenager, I always wanted to study law and I am glad that I got an opportunity to play a law student on screen at least.” She is currently shooting for the ...

International »

Trump targets criminal gang MS-13 to justify immigration crackdown


AFP, New York : For a president obsessed with deporting "bad hombres" from the United States, the Latino street gang known as MS-13 is the perfect target.Known for its horrific murders, in which victims are set upon with machetes and baseball bats, it has a reach that now extends from its ...

Editorial »

FDI flow low despite policy support


A recently held dialogue organised by the American Chamber of Commerce in Bangladesh (AMCHAM) revealed that the country is not getting foreign direct investments (FDIs) at an expected level in spite of the government's numerous initiatives to give easy access to such investment opportunities. Whether or not these 'initiatives' are ...

Entertainment »

`Baahubali: The Conclusiuon` all set to release in China


After conquering global Box-Office with staggering numbers, SS Rajamouli's magnum opus ' Baahubali 2: The Conclusion' is now all set to release in China.  Bollywood trade analyst Taran Adarsh shared the news of the release on his Twitter handle. He wrote, "Lots of speculation about #Baahubali2 release in China... The ...

City »

Inter-Religious and Inter-Cultural Dialogue Center formed a human chain in front of Aparajeya Bangla of Dhaka University on Thursday marking birth anniversary of National Poet Kazi Nazrul Islam.


.

International »

Obama gets rock-star welcome in Berlin, praises Merkel


AP, Berlin :Barack Obama received a rock-star welcome in Berlin as he appeared at a public debate Thursday with Chancellor Angela Merkel, whom he praised as one of his "favorite partners" during his presidency.Security was tight in front of the German capital's iconic Brandenburg Gate, where Obama and Merkel appeared ...

City »

Law Commission submits annual report to President


Law Commission submitted its Annual Report-2016 to President M Abdul Hamid at Bangabhaban here on  Wednesday afternoon.A four-member delegation, led by its Chairman Justice ABM Khairul Haque, submitted the report to Abdul Hamid, President's Press Secretary told BSS.Justice Khairul Haque apprised the President of the commission's overall activities and its ...

Entertainment »

Kriti reminisces her journey as Heropanti completes 3 years


Kriti Sanon went down a nostalgia trip as her debut movie Heropanti has completed 3 years yesterday. The beautiful actress recollected memories from her past for completion of 3 years of Heropanti. She terms her journey as the most special one of her life. Kriti took to twitter sharing, “3 ...

International »

Pope urges Trump to use his presidency for peace


AFP, Vatican City : Pope Francis urged Donald Trump to use his US presidency for peace as two leaders who have sparred repeatedly through the media finally met in a Vatican encounter that ended in broad smiles, for the cameras at least.Trump's audience with the pontiff, a keenly-anticipated highlight of his ...

International »

Xi urges Taiwan business lobby to back 'one China' principle


Reuters, Beijing :Chinese President Xi Jinping urged a business lobby for Taiwan enterprises on the mainland to support the "one China" principle and contribute to unity between Beijing and Taipei, state media said on Wednesday.China regards Taiwan as a renegade province to be recovered by force if necessary, after defeated ...

Editorial »

Chaos at Islami Bank is not to the nation`s interest


THE unrest in the Islami Bank -- the largest and most profitable bank in the country just over five months of its change over to a new management and ownerships liquidating the control of Jamaat people on the bank just shows the ominous sign of greater destabilization within the bank. ...

 
Items that you save may be read at any time on your computer, iPad, iPhone or Android devices.
 
Are you new to our website? Do you have already an account at our website?
Create An Account Log in here
Email this news to a friend or like someone
Email:
Write a comment to this news