Home Today's Paper Most Popular Video Gallery Photo Gallery
Subscription Blog Signin Register
Logo
Monday, February 27, 2017 01:08:05 AM
Follow Us On: Facebook Twitter Twitter Twitter Twitter

China can stage world's top League : Marketing boss

By
08th-Jan-2017       Readers ( 60 )   0 Comments
Comments
Share your thought
Post a comment »
Read all (0) »

AFP, London  :
The big-spending Chinese Super League is on track to become the world's dominant football championship, the head of a leading sports marketing firm predicted in an AFP interview.
China has made global headlines in recent weeks thanks to jaw-dropping megabucks moves for Argentina striker Carlos Tevez and Brazil playmaker Oscar.
With the country also investing heavily in grassroots football, Andrew Georgiou, CEO of Lagardere Sports and Entertainment, believes that in time it will rival even the super-popular English Premier League.
"There is no doubt in my mind that at some point in time, the Chinese Super League will become as big if not bigger than any other league in the world," he told AFP in London on Friday.
"The only uncertainty in my mind is how long that will take. Because fundamentally, the market will be able to support the best players in the world playing the best football in the world in China."
Money has been pumping into Chinese football ever since China's President Xi Jinping declared his intention to turn the country into a football superpower.
The target year is 2050 and Georgiou, who has 10 years' experience in Asian sports marketing, says there is no danger of China's ruling party losing interest in the project before then.
"The good thing about China is, they're never in a rush," says the Australian.
Lagardere has helped Borussia Dortmund boost their profile in China and is due to open a second Chinese office in Shanghai.
Georgiou believes there will be a "quality tipping point" when the Chinese Super League outstrips championships such as the Premier League and Spain's La Liga, even though it might take decades.
The Chinese Super League currently operates a quota system preventing teams from signing more than four non-Asian players.
It means the vast bulk of Tevez and Oscar's new team-mates are unheralded Chinese players.
But the hope is that by tightly controlling the numbers of foreigners, China will allow its own home-grown players to blossom, which will in turn attract more high-profile players from elsewhere.
"Once that local talent has been developed, that (quota) will be released and you'll see more and more players coming to China," Georgiou says.
"Because the money will become so big in China that it'll be really important for them to go there.
"What Europe has at the moment is the prestige of playing in Europe, playing in well-established clubs, great brands that mean so much to the world.
"That'll take longer to develop in China. It's not a function of if, it's a function of when."

0 Comments. Share your thoughts also.
Write a comment
Tariff
Add Rate

News Archive

Inside The New Nation

Football »

Mandzukic inspires Juve to easy Empoli win


AFP, Milan :Mario Mandzukic overcame a wasteful first half to inspire Juventus to a 2-0 home win over Empoli that edged the Turin giants closer to a record sixth straight Serie A title.Juventus, claiming their 22nd win in 26 games, moved 10 points clear of closest challengers Roma ahead of ...

City »

Nagorik Committee staged a sit-in in front of the Jatiya Press Club on Sunday in protest against price hike of gas.


International »

Trump vows `greatest military build-up in American history`


Reuters, Washington :President Donald Trump said he would make a massive budget request for one of the "greatest military buildups in American history" on Friday in a feisty, campaign-style speech extolling robust nationalism to eager conservative activists.Trump used remarks to the Conservative Political Action Conference (CPAC), an organisation that gave ...

International »

Hillary calls for 'resistance and persistence' from Democrats


AP, Atlanta :In a video released Friday, Hillary Clinton encouraged Democrats to "move forward with courage, confidence and optimism" as the party prepares to rebuild after losing the White House and failing to gain majorities in either house of Congress in the November elections.The three-minute video was posted online shortly ...

Entertainment »

Ayesha Takia shuts down trollers over plastic surgery row


Actress Ayesha Takia Azmi has slammed all those who trolled her over various social media platforms for getting under the knife. Ayesha attended an event, where her swollen lips and cheeks made people wonder if she had undergone plastic surgery. She later became a victim to trolls, where many began ...

Entertainment »

Priyanka to attend Oscars this year too


Internationally acclaimed Bollywood actress Priyanka Chopra has announced that she will be attending the upcoming 89th Academy Awards. Priyanka took to Instagram on Friday night to share the news with her fans while posting a photograph with legendary British singer Mick Jagger. “Change of plans! Oscars here we come. Mick ...

Editorial »

Fake insulins causing more sufferings to many


DESPITE the irregular crackdown on adulterated drugs, the business of illicit, substandard, counterfeit and life-endangering medicines is becoming rampant enough to  pose a severe public health danger in the country. A New Nation report on Thursday said fake insulin injections, a life-saving hormone for diabetic patients, have flooded the medicine ...

Cricket »

Mustafiz gets his rhythm and confidence


Sports Reporter :'Wonder Boy' Mustafizur Rahman has got his rhythm and confidence. Members of Bangladesh National Cricket team took part in their practice session at the Sher-e-Bangla National Cricket Stadium in Mirpur on Saturday. After the practice session Mustafizur Rahman said, " I played two matches in Bangladesh Cricket League ...

City »

Family members of those who were killed in BDR mutiny seeking divine blessings for the departed soul after placing floral wreaths at their graves. The snap was taken from the city`s Banani Army Graveyard on Saturday.


International »

Democrats elect new leader to lead campaign against Trump, Republicans


AP, Washington :Democrats have tapped former Gov. Steve Beshear to deliver the party's response to President Donald Trump's address to a joint session of Congress Tuesday night, highlighting the Kentucky Democrat's efforts to expand health care coverage under the law Republicans are determined to repeal and replace.Senate Minority Leader Chuck ...

Entertainment »

Sara Ali Khan will not debut in SOTY 2


The industry was abuzz with news that Sara Ali Khan will debut in SOTY 2 opposite Tiger Shroff and her making a public appearance with Karan Johar at Shahid Kapoor's bash kind of sealed the deal. But insiders reveal that Saif Ali Khan's pretty lil' doll doesn't want to debut ...

Editorial »

VIPs should concern with public safety, not their own special safety


IN a bid to boost the existing security facilities to our VIPs - Ministers, Members of Parliament, state Ministers, Deputy ministers and judges for that matter - the government is about to form a special police unit. The police headquarters have submitted a proposal to the Home Ministry in this ...

City »

Secretary of Rural Development and Cooperatives Division Dr Proshanto Kumar Roy, among others, at an orientation on 'Role of One House, One Farm in Achieving SDGs' in CIRDAP Auditorium in the city on Friday.


.

Entertainment »

Is Deepika doing the remake of Mr & Mrs Smith?


Bollywood actress Deepika Padukone on Thursday negated the reports that she was doing the official remake of Hollywood movie Mr & Mrs Smith. “Well, let’s set the record straight because there have been a lot of rumours regarding a lot of films I am supposedly doing. I think usually there ...

Cricket »

O`Keefe, Smith flatten India on day 2 in 1st Test


AFP, Pune :Left-arm spinner Steve Keefe grabbed a career-best haul of 6-35 to put Australia on top before skipper Steve Smith compounded India's misery with an unbeaten fifty in the first Test in Pune Friday.The visitors reached 143-4 at stumps on day two, which saw a total of 15 wickets ...

 
Items that you save may be read at any time on your computer, iPad, iPhone or Android devices.
 
Are you new to our website? Do you have already an account at our website?
Create An Account Log in here
Email this news to a friend or like someone
Email:
Write a comment to this news