Home Today's Paper Most Popular Video Gallery Photo Gallery
Subscription Blog Signin Register
Thursday, March 22, 2018 03:50:56 PM
Follow Us On: Facebook Twitter Twitter Twitter Twitter

For a flexible future!

photo by

Share your thought
Post a comment »
Read all () »

Elizabeth Koprowski :
The business world is ever-changing and smart professionals know that they need to adapt to new trends, adopt new skills, and remain flexible in their career outlook in order to maintain their competitive edge.  For mid-career professionals looking to complement and enhance their existing expertise, earning an advanced degree can be an ideal way to remain relevant and maximize career potential. Of course, finding time for continuing education can be difficult - take for example those busy working professionals in the marketing and advertising industry. Online degrees are increasingly popular and can be an ideal way to complete a higher degree. But it can be difficult to identify legitimate, credible courses. So what should you look for in an online graduate program? Here are three key things to consider when finding the best degree for your needs.
 1. Consider your situation
Not all online degrees are created equal, so consider your life, responsibilities, and career goals when selecting a course. Some online degrees still include on-campus requirements, which may not be ideal for all students. And, according to Professor Geoff Smith, Senior Deputy Vice-Chancellor at Falmouth University, "the quality of technology available to today [means] there's no reason why anyone should be excluded from accessing the best education on offer at the times and in the places that suit them." Look for programs that offer options for flexibility and personalization. Ensure that you will have easy access to resources and adequate study support throughout the process.
2. Compare value
Online degrees are more reputable than ever, but that doesn't mean that every program or institution carries the same respect. When choosing an online graduate program, especially in the creative industries, consider the reputation and ranking of the university. Where your degree comes from will definitely matter to future employers. An online degree from a number one ranked creative university like Falmouth University will carry value that's equivalent to that of an on-campus program. So make sure to choose a University with excellent credentials and a strong student support system.
3.    Check employability rates
Before enrolling, establish what type of degree will best improve your job prospects or enhance your career. Perhaps you're looking to move up the career ladder within your field or are looking to move from marketing to advertising or vice versa? Look at industry requirements and talk with your mentors about the best study plan for developing your skills. It can be useful for professionals in marketing and advertising to gain more experience in both areas, so look for programs like the MA Advertising & Marketing at Falmouth University that allow students to build on existing experience and add to their knowledge in other areas. Then, consider the curriculum and employability of graduates from your favorite programs. You can approach universities' alumni associations and confirm that they have a good reputation for graduate employment. Choose an institution like Falmouth University that customizes its curriculum and teaching to the market and has a 96.5 percent graduate employment rate, according to the Destination of Leavers from Higher Education Survey.
If you're looking for a top ranked program that will give you more insight into both the marketing or advertising industries but need the flexibility of an online degree, consider the MA Advertising & Marketing from Falmouth University. Falmouth is the UK's No. 1 Arts University on the Sunday Times League Table 2015 & 2016 and has the sixth highest graduate employment rate in the UK, with Falmouth graduates working in a variety of industries and sectors, with global brands or running their own companies.
At Falmouth, there's no distinction between on-campus and on-line students. The program looks for applications from accomplished professionals who want to enhance their careers, and all students have access to experienced staff who are industry practitioners, and the MA Advertising & Marketing is built around industry connections. According to Lotte Mahon, Module Leader and Lecturer, "the online course is a natural extension" of the university's reputation as a leader in creative advertising. Students have a chance to learn from experts and brands from around the world and come away with "a solid understanding of the marketing and brand strategies" that are used in major corporations.
Advertising and marketing professionals know that the industry is always changing and that the key to success is a solid foundation upon which to build. The creators of Falmouth's online MA Advertising & Marketing are "aware of the changes and challenges facing industry professionals and [the course] has been created to respond to those changes." At Falmouth, students work with an international cohort of students from different cultures and backgrounds, which gives them a chance to prepare for the diversity and dynamics of a global marketplace. Falmouth's graduates can build on core principles while investigating emerging opportunities and the degree's responsive curriculum looks at the changes in the industry as they happen. This approach helps students prepare for the ever-changing market and the challenges of an ever evolving the digital age.

(Elizabeth Koprowski is an American writer and travel historian. She has worked in the higher education system with international students both in Europe and in the USA).

Add Rate

News Archive

Inside The New Nation

Editorial »

Justice in Tonu murder, don't make our country safe for killers and rapists

TWO years have elapsed after the murder of college student Tonu, and justice seems elusive for her family. Investigators claimed to have failed to identify any suspect, let alone arrest any. But many believe powerful quarters in the Comilla cantonment area are stalling the progress. The investigators have repeatedly come ...

Cricket »

Scotland players celebrate the wicket of West Indies batsman Shai Hope during their cricket World Cup qualifier match at Harare Sports Club on Wednesday. Zimbabwe is playing host to the 2018 Cricket World Cup qualifier matches featuring 10 countries.

City »

A delegation of Bangladesh-Egypt Friendship Association (BEFA) presenting a book on Father of the Nation Bangabandhu Sheikh Mujibur Rahman to former Prime Minister of Egypt Prof. Dr. Essam Sharaf (2nd from left) at a function held in a Cairo hotel recently. BEFA President Advocate Faisal Reza (left), Better Bangladesh Foundation (BBF) Chairman and Founder Masud A Khan (2nd from right), Hossain Mazumder (extreme right), Director of BBF and Vice President of BEFA and also owner of Ali Air Travels joined the programme.

Entertainment »

Katrina Kaif is Bollywood`s most popular actress globally

Katrina Kaif has secured the top spot in a list of popular Bollywood actress outside India, according to a study. She is followed by Anushka Sharma, Alia Bhatt, Kareena Kapoor Khan and Kajol.The findings are a part of consumption trend study done by Spuul, a video-on-demand (VOD) streaming platforms for ...

International »

Trump faces legal storm over alleged sexual misconduct

Reuters, New York :US President Donald Trump faced legal challenges from women on two fronts on Tuesday as a defamation lawsuit brought by a former Apprentice TV show contestant moved forward and a former Playboy model who said she had an affair with Trump sued to undo a confidentiality agreement.The ...

Football »

Self-belief is key to success: Ronaldo

AFP, Lisbon :Cristiano Ronaldo says the key to his staggering success is believing nobody is better than he is -- and he advised his Portuguese teammates to adopt the same attitude.The Real Madrid star made the comments as he accepted the Portuguese player of the year award in Lisbon."We should ...

Entertainment »

Sayali Bhagat reveals her Marathi Debut

Sayali Bhagat, the title holder of 'Femina Miss India World turned actress was last seen in 'Yaariyan' in 2014 is now enjoying motherhood and preparing for her next project simultaneously. She was recently seen at a book launch event of her dear friend, Sonia Golani at Marini queen exhibition at ...

International »

China ready to fight `bloody battle` to regain its rightful place in world: Xi

AFP, Beijing : President Xi Jinping delivered a blistering nationalist speech on Tuesday, warning against any attempts to split China and touting the country's readiness to fight "the bloody battle" to regain its rightful place in the world.Xi's address capped an annual session of the National People's Congress that paved the ...

Editorial »

Developing nation status without reaching benefits to common people meaningless

DESPITE Bangladesh's positive achievements towards becoming a developing nation soon growing inequality, unemployment, lack of good governance, high cost of borrowing and less trade facilities are still the major challenges that need to be overcome to achieve the developing nation's status. The nation requires sustained efforts to fight back these ...

City »

Former Vice-Chancellor of Dhaka University Dr. AK Azad Chowdhury, among others, at the inaugural ceremony of a programme on the debut of 'Green Environment Movement' on the premises of Public Library in the city on Tuesday.

City »

BNP Standing Committee Member Amir Khasru Mahmud Chowdhury, among others, at a discussion on 'Recovering of Democracy, Rule of Law and Role for Holding Impartial Election' organised by Bangladesh Jatiya Dal at the Jatiya Press Club on Tuesday.

International »

N. Korea `in talks to free US detainees` as diplomacy escalates

AFP :North Korea is in talks with the US and Sweden to release three jailed Americans, reports said, as diplomatic activities intensified ahead of Pyongyang's planned summits with Washington and Seoul.The release of the three Korean-Americans is under discussion through multiple channels more than a week after President Donald Trump ...

Editorial »

Bangabandhu in satellite era

THE country's first ever-satellite -- Bangabandhu-1 is ready for launch and likely to be sent into orbit next month. It is a defining moment for the country to enter into the satellite era of our own; which will be ready for commercial use in three months after the final launch, ...

Football »

Ronaldo scores 4 goals as Madrid beat Girona 6-3

AP, Madrid :Cristiano Ronaldo extended his impressive scoring run by scoring four goals in Real Madrid's 6-3 rout of Girona in the Spanish league on Sunday.Ronaldo scored once in the first half and three times in the second, reaching 21 goals in his last 11 matches in all competitions. The ...

Entertainment »

Anushka tried something different for perfection!

These days all the actors try their best to be realistic and get into the skin of their character. From changing looks to mastering the art, they have tried everything. Anushka Sharma and Varun Dhawan who are shooting for their film Sui Dhaaga also doing the same. Anushka took to ...

Items that you save may be read at any time on your computer, iPad, iPhone or Android devices.
Are you new to our website? Do you have already an account at our website?
Create An Account Log in here
Email this news to a friend or like someone
Write a comment to this news