Home Today's Paper Most Popular Video Gallery Photo Gallery
Subscription Blog Signin Register
Logo
Friday, March 22, 2019 08:56:03 AM
Follow Us On: Facebook Twitter Twitter Twitter Twitter

Social media profile for the job market

photo by

By
17th-Feb-2018       
Comments
Share your thought
Post a comment »
Read all () »

Joanna Hughes :
A whopping 70 percent of employers use social networking sites to vet job candidates, according to CareerBuilder. It's also becoming a go-to recruitment tool. Says CareerBuilder chief human resources officer Rosemary Haefner, "Tools such as Facebook and Twitter enable employers to get a glimpse of who candidates are outside the confines of a resume or cover letter. And with more and more people using social media, it's not unusual to see the usage for recruitment to grow as well."
The takeaway for job hunters? Social media may be invaluable when it comes to positioning yourself for success on the job market. Wondering where to get started? Read on for a roundup of four tips aimed at helping you polish your social media profile to perfection.
1. Don't hide.
Many people assume the best way to avoid social media mistakes is to become a social media ghost. However, having no profile at all may be just as detrimental. Why? Because research indicate that the majority of employers are less likely to follow up with a candidate who lacks a social media presence. Not only that, but not having a social media presence also means that recruiters can't find you. So while a negative social media profile can certainly be harmful to your job search, a positive, proactive profile can be an amazing tool for opening yourself to new opportunities.
2. Know what's out there.
How can you employer-proof your social media presence if you don't know what's out there? The best place to begin when it comes to understanding and optimizing your social media presence is to conduct a "pre-mortem".
Recommends the American Marketing Association (AMA), "Peruse your online profiles. Google yourself to see what comes up. Does it present you in the best light and make a strong argument for why you are the right candidate for the role? Is there anything that might cause a future employer to screen out your application? If so, fix the problem, or scrap that channel as part of your job search."
Things to watch for when evaluating your social media pages include the following: Is your profile photo presentable?  Is there a clear link to your contact information? Are your skills and achievements highlighted? Do you have memberships in career-relevant groups?  Paying attention to these factors can help you cultivate a professional presence. Conversely, a profile photo of a cute kitten and memberships in all pet-lovers groups may end up representing you as more crazy cat lady than compelling candidate.
3. Have a LinkedIn profile-and update it often.
All social media channels aren't created equal. And when it comes to job-hunting, LinkedIn reigns supreme. FlexJobs senior career specialist Brie Reynolds told Business News Daily, "When a recruiter searches an applicant's name to learn more about them, it's actually a red flag nowadays if someone isn't found to be active online. LinkedIn is the bare minimum a job seeker should be using to help show employers that they are technologically savvy and understand the basics on digital communication."  
But it's not enough to merely have a LinkedIn profile. You must also update it often. Continues Reynolds, "Hiring managers may look to your LinkedIn profile to learn more about you," said Reynolds.
"If it doesn't match your resume with your most up-to-date jobs, projects and skills, they may be confused. It may send the message that you're not taking enough care with your job search or professional image…"If you're interested in new opportunities, even in the least, keep your LinkedIn profile up-to-date so you'll be findable when a recruiter starts searching."
4. Show off your skills.
Social media isn't just a way to connect with employers and recruiters. It also has the potential to speak directly to your skills and talents in an increasingly social marketplace.The majority of organizations today need smart strategies for social engagement. By demonstrating your adeptness with your own social media presence, you're also demonstrating your capacity to contribute to the business in a meaningful way-regardless of your field of job title.  
According to media monitoring leader Meltwater, "Social media isn't a siloed effort that the marketing and communications team owns, every department affects or is affected by social media.
In the near future, regardless of job title, you'll need to adapt to the social sphere to thrive in business."  For example, establishing a Twitter account which demonstrates your industry knowledge as well as your ability to compelling use this popular communications medium can make double the impression on prospective employers.
While successfully navigating the world of social media can be tricky territory for job hunters, it's ultimately effort well spent given its potential to hook you up with a job and contacts. Which brings us to one final rule of thumb to keep in mind while moving forward with your social media strategy. While social media may comprise a variety of separate elements, together they serve a larger purpose:  Building your comprehensive brand.
In other words, if a photo, post, comment, Tweet or share doesn't support and add value to your personal brand, does it really belong on your social media page?
(Joanna worked in higher education administration for many years at a leading research institution before becoming a full-time freelance writer. She lives in the beautiful White Mountains region of New Hampshire with her family).

Tariff
Add Rate

News Archive

Inside The New Nation

Sports »

Russia's Natalia Zabiiko and Alexander Enbert perform their pairs free skate during the ISU World Figure Skating Championships at Saitama Super Arena in Saitama, north of Tokyo on Thursday.


Football »

Trinidad and Tobago's Aubrey David (left) and Wales' Ryan Hedges battle for the ball during the International Friendly soccer match between Wales and Trinidad and Tobago, at the Racecourse Ground, in Wrexham, Wales on Wednesday.


Entertainment »

Deepika Padukone checks all ticks in list over a week


Bollywood’s leading lady Deepika Padukone has had an eventful last week as the actress unveiled her prestigious Statue of Purpose at Madame Tussauds and graced the Vogue International cover as the Global Talent. Both the events are key and one of the major highlights in the life of the actress. ...

City »

Holi festival celebrated with enthusiasm, fanfare


Thousands of devotees on Thursday celebrated the Holi, a Hindu religious festival of colours, across the country with due religious fervour and much enthusiasm."Marking the festival, a large number of devotees thronged the Dhakeswari National Temple in the morning to offer abir, a pink colored powder, at the foot of ...

Editorial »

Europe`s worst genocide and Karadzic`s life imprisonment


IT'S another symbol of justice against a 'genocide' that had committed about 25 years ago by a powerful European ruler; Radovan Karadzic. The 73-year former Bosnian Serb leader has been awarded life imprisonment for his crimes in the war that broke-up his country in 1990. UN judges in The Hague ...

Business & Economy »

Vivo launches V15 with 32 MP Pop-Up Selfie camera


Business Desk :Vivo, the innovative global smart phone brand, launched the long-awaited smart phone V15 after it's pro version V15 Pro was unveiled in Bangladesh last month. The Vivo V15 packs a 32 megapixel pop up selfie camera, a powerful triple rear camera set-up, stunning Ultra Full-View display 6.53 inch ...

International »

NZ bans sale of assault gun, semi-auto rifles


 AFP, Wellington :New Zealand Prime Minister Jacinda Ardern announced an immediate ban on the sale of assault rifles and semi-automatics Thursday in a muscular response to the Christchurch terror attack that killed 50 people."Today I am announcing that New Zealand will ban all military-style semi-automatic weapons. We will also ban ...

International »

EU chief says Brexit delay possible if MPs approve deal


The EU could approve Britain's request for a short delay to Brexit but only if UK MPs next week vote through the withdrawal deal they have twice rejected, European Council president Donald Tusk said Wednesday.With nine days to go before Britain is due to leave the bloc, the country is ...

Business & Economy »

Bolsonaro to visit Trump to firm up conservative alliance


AFP, Brasilia :Brazil's far right President Jair Bolsonaro will meet US counterpart Donald Trump next week to strengthen ties in the nascent regional conservative alliance aiming to ramp up the pressure on Venezuela's Nicolas Maduro.After decades of fractious relations between Brasilia and Washington, things have improved with the assumption to ...

Entertainment »

Romeo Akbar Walter celebrates unnoticed people: Mouni Roy


Actress Mouni Roy, who will be seen in the forthcoming film Romeo Akbar Walter, says the espionage thriller celebrates the unnoticed people who have sacrificed their lives for the love of their country. Romeo Akbar Walter is set against the backdrop of the India-Pakistan War of 1971. In the film, ...

Entertainment »

Biased towards TV but enjoy digital: Sakshi Tanwar


Actress Sakshi Tanwar, who has featured in a web series titled The Final Call, says she is biased towards television but has started enjoying working in the digital platform as it gives an opportunity to actors to experiment in a lesser period of time.  “I feel every medium is different. ...

National »

Mosquito menace paralyses Khulna city life


Khulna (South) Correspondent :Mosquito menace has paralysed Khulna city dwellers' lives. KCC is allegedly refrain from spraying medicine to eradicate the mosquitoes . All section of the city dwellers are victimized with mosquito bite. Particularly HSC  examinees are suffering a lot. They can not study well for mosquito menace.Some Khulna ...

Editorial »

BD-Australia to fight together global scourge of terrorism and extremism


Visiting Australian Ambassador for Counter-Terrorism Paul Foley has said his country will continue to support Bangladesh and its people to address the threats of terrorism and violent extremism. He has also emphasised that terrorism and violent extremism are challenges shared by all countries. Mr. Foley who leads Australia's international engagement ...

International »

Trump reaffirms US considering 'all options' to bring down Venezuela's President Maduro


US President Donald Trump on Tuesday reaffirmed that "all options" are being considered in his drive to bring down Venezuela's socialist President Nicolas Maduro."All options are on the table," he told reporters in the White House. "It's a shame what's happening in Venezuela - the debt and the destruction and ...

International »

"Democracy in UK all but dead": Trump Jr slams PM May over Brexit


US President Donald Trump's eldest son rebuked UK Prime Minister Theresa May over her faltering Brexit tactics Tuesday, claiming she had unnecessarily prolonged Britain's EU withdrawal by ignoring his father's advice.In a biting op-ed in the eurosceptic Daily Telegraph newspaper, Donald Trump Jr. criticised the British premier's latest plan to ...

 
Items that you save may be read at any time on your computer, iPad, iPhone or Android devices.
 
Are you new to our website? Do you have already an account at our website?
Create An Account Log in here
Email this news to a friend or like someone
Email:
Write a comment to this news