Home Today's Paper Most Popular Video Gallery Photo Gallery
Subscription Blog Signin Register
Logo
Wednesday, September 26, 2018 07:54:49 AM
Follow Us On: Facebook Twitter Twitter Twitter Twitter

Social media profile for the job market

photo by

By
17th-Feb-2018       
Comments
Share your thought
Post a comment »
Read all () »

Joanna Hughes :
A whopping 70 percent of employers use social networking sites to vet job candidates, according to CareerBuilder. It's also becoming a go-to recruitment tool. Says CareerBuilder chief human resources officer Rosemary Haefner, "Tools such as Facebook and Twitter enable employers to get a glimpse of who candidates are outside the confines of a resume or cover letter. And with more and more people using social media, it's not unusual to see the usage for recruitment to grow as well."
The takeaway for job hunters? Social media may be invaluable when it comes to positioning yourself for success on the job market. Wondering where to get started? Read on for a roundup of four tips aimed at helping you polish your social media profile to perfection.
1. Don't hide.
Many people assume the best way to avoid social media mistakes is to become a social media ghost. However, having no profile at all may be just as detrimental. Why? Because research indicate that the majority of employers are less likely to follow up with a candidate who lacks a social media presence. Not only that, but not having a social media presence also means that recruiters can't find you. So while a negative social media profile can certainly be harmful to your job search, a positive, proactive profile can be an amazing tool for opening yourself to new opportunities.
2. Know what's out there.
How can you employer-proof your social media presence if you don't know what's out there? The best place to begin when it comes to understanding and optimizing your social media presence is to conduct a "pre-mortem".
Recommends the American Marketing Association (AMA), "Peruse your online profiles. Google yourself to see what comes up. Does it present you in the best light and make a strong argument for why you are the right candidate for the role? Is there anything that might cause a future employer to screen out your application? If so, fix the problem, or scrap that channel as part of your job search."
Things to watch for when evaluating your social media pages include the following: Is your profile photo presentable?  Is there a clear link to your contact information? Are your skills and achievements highlighted? Do you have memberships in career-relevant groups?  Paying attention to these factors can help you cultivate a professional presence. Conversely, a profile photo of a cute kitten and memberships in all pet-lovers groups may end up representing you as more crazy cat lady than compelling candidate.
3. Have a LinkedIn profile-and update it often.
All social media channels aren't created equal. And when it comes to job-hunting, LinkedIn reigns supreme. FlexJobs senior career specialist Brie Reynolds told Business News Daily, "When a recruiter searches an applicant's name to learn more about them, it's actually a red flag nowadays if someone isn't found to be active online. LinkedIn is the bare minimum a job seeker should be using to help show employers that they are technologically savvy and understand the basics on digital communication."  
But it's not enough to merely have a LinkedIn profile. You must also update it often. Continues Reynolds, "Hiring managers may look to your LinkedIn profile to learn more about you," said Reynolds.
"If it doesn't match your resume with your most up-to-date jobs, projects and skills, they may be confused. It may send the message that you're not taking enough care with your job search or professional image…"If you're interested in new opportunities, even in the least, keep your LinkedIn profile up-to-date so you'll be findable when a recruiter starts searching."
4. Show off your skills.
Social media isn't just a way to connect with employers and recruiters. It also has the potential to speak directly to your skills and talents in an increasingly social marketplace.The majority of organizations today need smart strategies for social engagement. By demonstrating your adeptness with your own social media presence, you're also demonstrating your capacity to contribute to the business in a meaningful way-regardless of your field of job title.  
According to media monitoring leader Meltwater, "Social media isn't a siloed effort that the marketing and communications team owns, every department affects or is affected by social media.
In the near future, regardless of job title, you'll need to adapt to the social sphere to thrive in business."  For example, establishing a Twitter account which demonstrates your industry knowledge as well as your ability to compelling use this popular communications medium can make double the impression on prospective employers.
While successfully navigating the world of social media can be tricky territory for job hunters, it's ultimately effort well spent given its potential to hook you up with a job and contacts. Which brings us to one final rule of thumb to keep in mind while moving forward with your social media strategy. While social media may comprise a variety of separate elements, together they serve a larger purpose:  Building your comprehensive brand.
In other words, if a photo, post, comment, Tweet or share doesn't support and add value to your personal brand, does it really belong on your social media page?
(Joanna worked in higher education administration for many years at a leading research institution before becoming a full-time freelance writer. She lives in the beautiful White Mountains region of New Hampshire with her family).

Tariff
Add Rate

News Archive

Inside The New Nation

Sports »

Law leaving West Indies to coach Middlesex


Stuart Law is leaving his role as West Indies head coach to take over at Middlesex from next season, the English county announced on Monday.The former Australia batsman has signed a four-year deal and will begin duties in January following West Indies' tours of India and Bangladesh."It is a great ...

Editorial »

The audacity of Myanmar is only can be answered by an united int`l community


MYANMAR'S powerful army chief says the United Nations has no right to interfere in his country's sovereignty, a week after UN investigators called for him and other top generals to be prosecuted for "genocide" against the Rohingya. Min Aung Hlaing's comments to an army newspaper were his first public reaction ...

City »

BNP Standing Committee Member Barrister Moudud Ahmed, among others, at a youth rally organised by Jatiyatabadi Projanmo '71 at the Jatiya Press Club on Tuesday demanding release of BNP Chief Begum Khaleda Zia and election under impartial caretaker government.


Business & Economy »

DORP Founder Nouman attends 3rd World Congress in USA


Business Desk :AHM Nouman the Gusi Peace Prize International Laureate and Founder of Development Organization of the Rural Poor (DORP) will attend the 3rd world congress on Mother and Neonatal Nursing Care in Chicago, USA. The two-day long congress will be held on September 26-27, 2018, says a media release. ...

International »

After N Korea, Trump targets Iran with `maximum pressure`


AFP, United Nations :One year after mobilizing the international community against North Korea, Donald Trump is trying to force another arch enemy to the negotiating table by targeting Iran with a similar campaign of "maximum pressure."But if North Korea's leader Kim Jong Un has seen his standing with the US ...

International »

US Judge may dismiss Stormy Daniels lawsuit against Trump


Reuters, Los Angeles: President Donald Trump likely had a free-speech right to make a Twitter comment disputing allegations by adult film actress Stormy Daniels, a federal judge said on Monday, indicating he was inclined to dismiss her defamation lawsuit against Trump.Daniels, whose real name is Stephanie Clifford and who has ...

Entertainment »

Ekta Kapoor`s mantra in selecting platforms for content!


Touted as content czarina, Ekta Kapoor is undoubtedly the only female producer who has carved her niche in the industry with utmost excellence. Ekta Kapoor is currently riding high as she is juggling between multiple projects across various mediums. Ekta has set a benchmark when it comes to daily soaps. ...

Editorial »

Maldives' people reject authoritarian rule and voted for democracy


MALDIVES strongman President Yameen Abdul Gayoom conceded that he lost Sunday's election to his challenger Ibrahim Mohamed Solih, in a speech broadcast live on television Monday, according to the international media. Mr Yameen congratulated Solih and said, "I know I have to step down now."  The Election Commission said voter ...

Cricket »

'Rashid is best but not unplayable' says Mahmudullah


Mahmudullah Riyad sorted out a vigorous 74 against Afghanistan rescuing Bangladesh from a plausible downfall.Mahmudullah Riyad and Imrul Kayes stood tall in the middle when the team was languishing losing all five in the top order in a score of 87 on the board. The duo added 128 runs in ...

International »

Thousands attend funeral for Iran attack dead


AFP :Tens of thousands of mourners attended a funeral on Monday in the southwestern Iranian city of Ahvaz for soldiers and civilians killed in an attack on a military parade.Four militants attacked the Saturday parade marking the start of the 1980-1988 Iran-Iraq war, spraying the crowd with gunfire and killing ...

City »

Prime Minister Sheikh Hasina addressing a reception accorded to her by the expatriate Bangladeshis at a hotel in New York on Sunday.


Entertainment »

Mehazabien, Apurba in Puja special play


Sheikh Arif Bulbon :Popular pair of the small screen of present time Mehazabien Chowdhury and Ziaul Faruk Apurba worked together in a special play of Durga Puja for the first time. Title of the play is Priyo Tumi. Directed by Mahmudur Rahman Himi story of the play is written by ...

Editorial »

Attack on Iran`s elite guards


IRANIAN Supreme Leader Ayatollah Ali Khamenei accused US-backed Gulf Arab states of carrying out a shooting attack on a military parade that killed 25 people, almost half of them members of the country's elite Revolutionary Guards. Khamenei ordered security forces to bring to justice those responsible for one of the ...

Sports »

Bertens defeats Tomljanovic to secure Korea Open win


AFP, Seoul :Kiki Bertens defeated Australia's Ajla Tomljanovic in the Korea Open final on Sunday, securing her third WTA Tour singles title of the season to continue her career-best year.The second-seeded Bertens came back from break down in the deciding set to defeat the Australian in two hours and 22 ...

International »

World leaders gather at UN under threat from unilateralism


AP, United Nations :With rising unilateralism challenging its very existence, the United Nations convenes its annual meeting of world leaders Monday and will try once more to tackle problems together as a community of nations, addressing threats ranging from Mideast conflicts to the effects of global warming - and also ...

 
Items that you save may be read at any time on your computer, iPad, iPhone or Android devices.
 
Are you new to our website? Do you have already an account at our website?
Create An Account Log in here
Email this news to a friend or like someone
Email:
Write a comment to this news