Home Today's Paper Most Popular Video Gallery Photo Gallery
Subscription Blog Signin Register
Logo
Monday, December 10, 2018 10:38:10 PM
Follow Us On: Facebook Twitter Twitter Twitter Twitter

Women and the media

By
14th-Mar-2018       
Comments
Share your thought
Post a comment »
Read all () »

Audrey Azoulay :
Information and communication technologies have the potential to open up new worlds of ideas and the media - television, newspapers, advertising, blogs, social networks, film - is increasingly omnipresent in the lives of many of us. In line with one of the major themes of this year's Commission on the Status of Women, UNESCO is assessing how the media and ICTs shape the lives of women.
In the mass media,women are often relegated to archetypical roles, or to peripheral characters. They are often underrepresented and are more likely to be portrayed as passive victims.
When women in the media are reduced to stereotypes it is deeply damaging psychologically. Films continue to fail the simple "Bechdel Test" to measure gender bias, created by satirist Alison Bechdel, whereby two female characters talk to each other about something other than a man.
In advertising - a good litmus test for public attitudes - cleaning products still tend to be pitched to women whilst ads for banks, cars and other major financial investments are pitched to men.
Alas, nearly 40 years on, the words of Margaret Gallagher in her 1979 UNESCO report The Portrayal and Participation of Women in the Media (the first major global report on the subject) still ring true: "The media have been observed to lag behind change in the broader social system. For even if, in many cases, the media cannot realistically be expected to initiate change, they can certainly be expected to reflect it."
In the news media, some progress has been made. But the 2015 Global Media Monitoring Project Report made some alarming conclusions: women still make up less than a quarter of the persons featured in newspapers, television and radio news and only 13% of stories specifically focus on women.
Fewer than one in five experts interviewed by the media are women, and not only because they are underrepresented in the respective fields of expertise.
This means that major issues that affect women's lives do not make it into the global conversation: the pay gap, voice and representation in public spheres, the challenges of balancing family with career, spouse and child abuse, the culture of victim-shaming of survivors of rape and harassment…
Part of the root problem is that women are underrepresented in newsrooms: female reporters are responsible for only one third of all stories. Yet, extrapolating from the Global Media Monitoring 2010 report, female reporters are more likely to challenge stereotypes and ensure gender equality in their coverage.
Women still make up less than a quarter of the persons featured in newspapers, television and radio news and only 13% of stories specifically focus on women. Fewer than one in five experts interviewed by the media are women, and not only because they are underrepresented in the respective fields of expertise.
Through our Gender Sensitive Indicators for Media,UNESCO is leading the way, providing guidance for policy-makers, editors and journalists to avoid falling into the pitfalls of archetypal gender roles and ensuring women's participation. And since 2000, the UNESCO Women Make the News initiative has encouraged newsrooms to promote content related to women and encourage female journalists.
When women's voices are heard, it makes a real difference to their lives.
One woman, trained in Tanzania through UNESCO's Local Radio Programme, described how women reporters mounted pressure on the authorities to arrest an accused rapist. This amplified call for justice could no longer fall on deaf ears.
It is not just mass media, the internet has changed the way we use, contribute to and comment on media. It has the power to remedy asymmetries. Unfortunately, the internet often replicates these problems and has, in fact, thrown up new challenges.
For example, only 17% of Wikipedia's profiles relate to women and their achievements, according to the Wikimedia Foundation.
To redress this balance, this Women's Day we are running a "editathon" with some 100 volunteers who will create and update pages about dozens of women who have contributed to knowledge in the fields of science, culture and education - the core of UNESCO's work.
Creating information is not enough if it cannot be used. Across the world too many women still cannot unleash the broader potential of mobile technologies to gain access to information.
A recent Broadband Commission report, co-authored by UNESCO, concluded that there were over 250 million fewer women online than men that year due to a widening gender gap in digital skills, which actually exacerbates existing power imbalances.
This is why UNESCO supports women and girls access to ICTs through our flagship Mobile Learning Week, which this year will focus on Skills for a Connected World.
Even for those women with access, the internet has opened up a new arena in which they are subject to sexual harassment, rape and violence threats, and cyberstalking. For example, a 2014 study conducted by the think tank Demos found that on Twitter, female journalists receive nearly three times as much abuse as male journalists.
The subject is, as yet, under-researched but UNESCO is working to address online abuse, particularly aimed at women, through our Media and Information Literacy programme.
Young generations are sometimes described as digital natives - skilled in media and ICTs. This International Women's Day is our chance to find ways to ensure that all women and girls also have the opportunities to become digital citizens, empowered to access and participate equitably in our global knowledge society.

(Audrey Azoulay, Director-General of UNESCO).

Tariff
Add Rate

News Archive

Inside The New Nation

Editorial »

Ensure safe transportation of export items


SOME powerful syndicates are stealing different types of export items, edible oil and fuel oil from the goods-laden trucks, covered vans and oil tankers in open daylight on the busy highways. The exporters usually upload the goods on trucks from different factories in Dhaka and other parts of the country ...

Football »

A view of the football match of the Walton Independence Cup between Rahmatganj MFS and Nofel Sporting Club at the Bangabandhu National Stadium on Sunday. Rahmatganj defeated Nofel by three goals to nil.


International »

UK PM May expected to delay Brexit vote, demand better deal


Reuters, London :Britain's Prime Minister Theresa May is expected to delay Tuesday's key parliamentary vote on her Brexit deal and head to Brussels next week to demand better terms from the European Union, the Sunday Times newspaper reported.The newspaper cited "ministers and aides" who said they expected her to announce ...

International »

Miss Mexico Vanessa Ponce de Leon wins Miss World 2018 crown


Rappler : And we finally have a new Miss World, the winner of the pageant for the year 2018 and she is Miss Mexico Vanessa Ponce de Leon. The beautiful lady from Mexico won the title of Miss World from among 118 contestants from countries all over the world. Miss World 2017 Manushi ...

City »

Chief Justice Syed Mahmud Hossain addressing a discussion arranged by Anti-Corruption Commission (ACC) marking the International Day against Corruption at Shilpakala Academy in the city yesterday .


Entertainment »

Aankh Marey receives thunderous reactions


Aankh Marey from Simmba was released yesterday and has expectedly taken the internet by storm. Owing to its unprecedented charm, the music video in 24 hours has garnered 19 million + eyeballs on Youtube, ruling the list at number 1 Sara Ali Khan and Ranveer with their hi-volt avatars are ...

Front Page »

Khaleda ineligible to contest: EC


Special Correspondent :The Election Commission (EC) on Saturday turned down all three appeals filed by BNP Chairperson Begum Khaleda Zia against rejection of her candidatures for Feni-1, Bogura-6 and Bogura-7 Constituencies.After appeal hearing, the EC declared her candidatures invalid as per a recent Supreme Court ruling, anonymous EC officials told ...

Editorial »

Question paper leakage threat to nation`s future


THE Serious Crime Unit of Detective Branch (DB) under Dhaka Metropolitan Police yesterday arrested seven persons from different city areas for their alleged involvement in leaking question papers through electronic devices in the recruitment test for Department of Narcotics Control (DNC). Some highly sophisticated devices, including USB drives, Bluetooths, SIM ...

Cricket »

Return of Shakib, Tamim a big relief for team: Mashrafe


Bangladesh ODI captain Mashrafe Bin Mortaza said it will be a big relief for each member of the team with the return of Shakib Al Hasan and Tamim Iqbal in the squad ahead of the ODI series against West Indies.He was speaking at a pre-match press conference on Saturday at ...

Cricket »

Langer rebuffs Tendulkar criticism of defensive batting


AFP, Adelaide :Coach Justin Langer Saturday rebuffed criticism from Sachin Tendulkar that Australia's batting was too defensive, and complained that if his team celebrated like Virat Kohli they would be seen as "the worst blokes in the world".Australia ended day two of the opening Test against India in Adelaide on ...

International »

Russian offered Trump campaign ‘political’ cooperation in 2015: US prosecutors


AFP, New York : US prosecutors revealed Friday that a Russian offered cooperation to Donald Trump's campaign as early as 2015, declaring that the president's ex-lawyer Michael Cohen had provided "relevant" and "substantial" help to the Russia investigation.In a separate case, federal prosecutors demanded "substantial" jail time of between 51 to ...

City »

Finance Minister A M A Muhith handing over Gold Medal and citation to former minister Syed Abul Hossain as the best education entrepreneur of the age at a ceremony held at the Campus Auditorium in the city on Friday . Campus, a socio-education organization affiliated to the Education Ministry conferred the award.


Entertainment »

Yami looks intense in first look from `URI`


Actress Yami Gautam will be seen in an all-new avatar playing the role of an Intelligence officer in the highly anticipated film 'URI: The Surgical Strike'. The film is a military drama based on the real-life incident that took place in 2016 when the Indian Army conducted a surgical strike ...

Editorial »

Awareness a must to prevent adolescent suicide


THE number of children dying by suicide has increased in recent years largely due to what experts believe a lack of awareness among family members and teachers about the stress in adolescence.At least 293 children died by suicide and 22 others made attempts in the last 11 months, according to ...

Entertainment »

Jabariya Jodi gets the release date!


The makers and star cast of Jabariya Jodi opted for a unique way to announce the release date of their upcoming Sidharth Malhotra and Parineeti Chopra starrer, which will be hitting screens on 17th May 2019. Produced by Balaji Telefilms, Jabariya Jodi presents an interesting take on Bihar’s pakadwa vivaah ...

 
Items that you save may be read at any time on your computer, iPad, iPhone or Android devices.
 
Are you new to our website? Do you have already an account at our website?
Create An Account Log in here
Email this news to a friend or like someone
Email:
Write a comment to this news