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Local saree shop owners unhappy over poor sales

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Bailey Road shops of ‘Tanti’ sarees draw less customers as demand for local sarees is poor.

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09th-Jun-2018       
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Reza Mahmud :
Although the Tant saree shop owners in the capital expected a sale boom ahead of the Eid-ul-Fitr, they are unhappy with the fall of sale of that particular brand of saree, said shop owners at New Bailey Road in the capital.
In Tangail Tant Ghar, a well-known shop in the area, salesmen were found serving a very few customers. Most of the salesmen were found sitting idle.
Though Eid shoppers usually prefer Bangladeshi Tant saree to foreign ones, they have not received the expected customers this Eid, said Md. Mohsin Miah, owner of Tangail Tant Ghar.
"Customers prefer locally manufactured cotton Tant saree to foreign ones. But we have not received the expected number of customers, and the sale ahead of Eid is not satisfactory at all. We are not happy," he said.
He also said most of the customers of the large shopping malls such as those in Bailey Road are rich. Nowadays, they go to India for Eid shopping.  
Visa process easier, and people can go to India by train or bus. That is why, Eid sale has declined, he added.
He also pointed out the changing trend in fashion as another reason for decline. It was evident when some customers in the area were talking about their choices in Eid shopping.
"I have bought a Tangail cotton saree for my mother," said Nusaiba, a female customer, after coming out of Badhua shop. When asked about her own shopping, she replied she would buy Salwar and Kameez.
Mohammad Islam, a salesman at the shop, said last year their sale was quite better in spite of slow movement on the road due to a development work of nearby Moghbazar flyover. He also expressed his worry over the decline in sale ahead of Eid this year.
While visiting other shops in the road on Wednesday afternoon, the shopkeepers were found waiting for customers.
The shop owners and the salesmen said, the shopping ahead of the biggest Muslim festival Eid-ul Fitr has been going on very slowly.
Based on their observation, they said the rich are going abroad like India for Eid shopping which has affected the sale significantly.
Tangail Saree Kutir, with a wide range of collections, is home of exclusive sarees and a destination for elite customers. However, very few customers were present for buying their desired sarees.
"We have Dhakai Jamdanee, Tangail cotton, Moslin, Silk, Mirpur Silk, Katan and half silk. There are also variation in deigns like machine embroidery, handwork, tie-dye, vegetable dye and boutiques.  But you see, there are very few customers in the shop," Tangent Rahman, one of the salespersons said.
The similar scenario was found in Bailey Saree Kutir, Primo Darshini, Nabarupa, Infinity Megamall, Badhua, Tant Kutir, M Craft, Sajani and other shopping plazas in the road.
Md. Babu Zahid, the proprietor of Bodhua shopping mall said there was unsatisfactory number of customers, making us unhappy.
Iqbal Hossain, a salesman of Sajani sarees, has expressed similar experience.
The salesmen of other shops in the road said they were worried about their salaries and Eid bonus before the holydays as the business owners were not satisfied with the sale.
In reply to if price can be a reason for decline, the owners said price could not be a reason as the price had not increased. Moreover, there is a wide range of products with various prices suitable for all classes of customers.
They said the rich prefer Jamdanee, Moslin and Tangail silk, which cost Tk 60,000-Tk 200,000, Tk 10,000-Tk 50,000 and Tk 4,500 - Tk 50,000 respectively.
On the other hand, the middle income customers like Tangail half silk and Mirpur silk which are sold in Tk 1,200-Tk 8,000 and Tk 21,000-Tk 30,000. The people with lower income like Tant saree that costs Tk 800-Tk 4,000.

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