bKash becomes country’s best, most loved brand for 5th consecutive year

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Business Desk :
bKash remained as the country’s best brand among top local and multinational brands for the fifth consecutive year through a consumer survey conducted by Bangladesh Brand Forum (BBF).

Following the success of 2019 to 2022, the country’s largest Mobile Financial Services (MFS) provider, bKash, retains its position as the overall best brand among the top 15 brands in the country.

At the same time, bKash has been selected as the ‘Most Loved Brand’ under the Mobile Financial Services (MFS) category for the seventh time in a row.

This recognition reflects that bKash has been facilitating freedom and empowerment in daily transactions of millions for over 12 years and fostering financial inclusion as a whole, said a press release.

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Bangladesh Brand Forum (BBF), in association with The Daily Star, organized the 15th edition of the Best Brand Award on Saturday at a city hotel in Dhaka.

Based on the survey of nSearch Ltd., a research organisation, BBF honoured the winning brands with crests and certificates.

From bKash, Chief Executive Officer Kamal Quadir, Chief Marketing Officer Mir Nawbut Ali, Chief Product and Technology Officer Mohammad Azmal Huda, Chief Human Resources Officer Ferdous Yusuf and other high officials were present at the event.