Taylor Swift makes history, snags all Billboard Top 10 spots04 November 2022
Last month, Taylor Swift kept fans up with her 12 a.m. debut
of 'Midnights,' her 10th and latest album. Three hours later, the
pop star - who has a penchant for surprising fans - dropped seven extra tracks in a deluxe version aptly titled 'Midnights (3am Edition).' The sleepless night - mirroring the ones she croons about on the record - paid off. ‘Midnights’ turned Swift into the first artist to snag every one of the top 10 slots on the Billboard Hot 100 chart, all with songs from the 13-song album.
It is a previously unheard-of, tremendous achievement for any artist, experts told The Washington Post. Amid the music industry’s changing ecosystem in the age of streaming, the feat could only be pulled off by someone who brings to the table exactly what Swift does: an established stardom, a loyal fan base, a savvy social media strategy and a relentless marketing machine.
“This was just a really good album, and she’s one of the most gigantic music stars in the world,” said Steve Knopper, Billboard editor at large. “She also flooded the zone with different versions of the album and pushed it all out there in a week where there wasn't a ton of competition from other artists. With that combination of things, you can’t go wrong.” Following the Oct 21 to Oct 27 tracking week, the 'Midnights' album now has the most-ever top 10 songs on the list - a record previously held by Drake’s 2021 album 'Certified Lover Boy,' which had nine hits in the top 10.
'Anti-Hero,' a song about Swift's inner battles, topped the list with some 59.7 million streams and 32 million radio airplay impressions. It was followed by 'Lavender Haze,' a breezy song about love’s all-encompassing glow, with 41.4 million streams, and 'Maroon,' a track revisiting a fizzled-out relationship,
with 37.6 million. - The Washington Post